Social Media Engagement of Arab Users in Ramadan is an infographic created by The Online Project in last year. It shows statistics of social media usage by Arab users during Ramadan. These statistics are collected from various Arab countries including Egypt, Lebanon, Kuwait, Bahrain, Qatar, Oman, Saudi Arabia and UAE. This infographic tells people engagement with Facebook and Twitter during the holy month of Ramadan.
The results of this research tells that people During Arab World increase usage of Social Media during Ramadan. An increase of 30% in usage of Facebook and an increase of 33% in twitter usage. This research also includes some manual readings of people behavior and the result showed that Facebook Users in Arab World are positive during Ramadan while Arab users at Twitter gets little bit negative. Finally this infographic also gives you some recommendations to Facebook Business Pages and Bussiness Twitter Profiles, how to improve their social media presence during holy month of Ramadan.
How to get benefit from Increased Social Media Engagement of Arab Users
In Ramadan Business pages are required to optimize their content mix with users’s changing interests to stay relevant and build stronger relationships. Timing of Social Media Engagement of Arab Users During Ramadan changes as compared to rest of the year, so Business pages at social media should re-adjust their posting times and align timing with their audience to maximize user engagement. It would be a good time to spend more on marketing during Ramadan because user activity at social media increases during Ramadan and their engagement with other channels decreases.